Build Your Movement.

You know what building a community can do for your business. Now get the results.

An invitation-only community development accelerator that builds world-class communities and skills.

Jono's clients have included:

Jono's clients have included:


To build a movement around your product or service?

10 years ago customers engaged with businesses via a sterile 1-800 number or support department. It was boring.

Today customers don't just want support...they want a genuine relationship with your team and other customers.

This is a huge opportunity to grow a powerful movement that spans beyond your paid staff to community members who advocate for both your success and each others.

This movement not only delivers a competitive advantage...but it can also lead to...
  • ​Happier Customers: deliver a more thoughtful customer experience, better support, provide more value
  • Build Growth: great community experiences lead to referrals, which drives broader growth and market opportunities
  • ​Brand: community members become an amplifier for your brand online and offline
  • ​Product Feedback: get practical feedback and data to help you build a better product (and business)
  • Scale Out: convert your community members into content creators, event organizers, and ambassadors
  • Better Business: communities are no longer a nice to have...get ahead of the curve and beat your competitors

This is awesome, but communities are notoriously difficult to build.

So, if you are an executive, it can lead to some tough questions...

How do I deliver predictable results?

It can be difficult to pin down a predictable pathway to a successful community.

How do we measure for success?

It can be confusing and overwhelming to figure out what to measure and how to drive improvements.

How do we drive business results?

Many businesses struggle to connect a thriving community with sales, brand, and other growth.

How do I support my team's success?

If you are not sure how to best support your community staff, you are not alone.

...and if you are a community manager/leader, this might this sound familiar...

How do I build an amazing community?

Communities are complex beasts. It can be difficult to know what gets the best results.

What are my next steps?

With so many things to work on, it be confusing and overwhelming to figure out what is next.

How do I build engagement?

This is the #1 challenge most community leaders face...and is essential to your success.

How do I demonstrate value?

Many community staff struggle to communicate success (and needs) to leaders and execs.

Get better results with your community and with less uncertainty?'s what won't work: "throwing 💩 at the wall to see what will stick".

In the 22+ years Jono Bacon has been building communities, he knows that success only comes with a clear plan, regular iteration, and constant skills growth.

He has baked all of this into his RAMP Community Framework which he has implemented with 200+ companies.

It looks like this:
  • Roadmap: a clear path to next steps
  • ​Action: iterate and optimize
  • Mentoring: cultivate skills and success
  • ​Progress: demonstrate clear results

What if you could be part of an accelerator focused on   supporting and speeding up your success?

The Community Leadership Core brings together a small, committed group of community leaders to build world-class communities and support each other's success with LIVE coaching and collaboration.
This is the only accelerator designed for both executives and community staff

If you are a community leader working for a company who has invested in community, this is for you.

The Community Leadership Core is a unique coaching experience tuned to professional community leaders who have high expectations placed on them for their impact and success.

It provides the clarity, coaching, and collaboration to get the best possible results, and build world-class community skills and experience.

Always know what your next steps are

Communities can be over-whelming due to the sheer number of decisions you can make at any one time.

Take this confusion away and know exactly what your next 5 steps are on any week and exactly which goals and metrics you are working towards.

Demonstrate clear progress

Many community leaders struggle to show their impact and value to executives and colleagues.

Always be able to crisply show the progression of your community and the impact of your work...all in a format that is easy for your boss and colleagues to grok.

Build amazing community engagement

Building powerful member engagement is the #1 challenge most community leaders face.

Discover a practical framework to build amazing engagement across forums, chat channels, social media, online/in-person events, and more.

Cultivate world-class skills

Community leadership is a complex art and science that is ever-changing. It can be tough to stay current.

Learn a broad range of practical skills from Jono Bacon, an industry-leading expert on community in a small, intimate, hands-on environment.

...and if you are an executive responsible for community at your company, simplify how you get results and support your team.

Many execs and leaders struggle to figure out how to effectively manage community staff to ensure they are delivering great results and well supported in their success.

The Community Leadership Core fills in these gaps and provides high-level clarity for executives and leaders about the progression of your community, as well as the development of core community skills in your team.

Harness industry-leading expertise

With so many moving parts in a community, it can be challenging to know if you are on the right path.

The Community Leadership Core is led by Jono Bacon, who has worked with 200+, and is the author of the best-selling books, 'People Powered' and 'The Art of Community'.

Drive impactful business benefits

Too many businesses build communities that are isolated from sales, marketing, support, and growth.

Integrate your community and business into one tightly coupled unit that drives results but doesn't make your community members feel they are pawns in a sales game.

Track pragmatic real-world results

Some communities struggle with a lack of focused, measurable results (which are difficult to justify.)

See simple, measurable results of your community progress and maturity as well as the evolution and development of essential community skills in your team.

Better support the success of your team

Many leaders struggle to manage community staff, set expectations, and support their overall success.

The Community Leadership Core provides a powerful framework to help you to set goals and expectations and support the development and skills of your team.
Nithya Ruff
“Jono Bacon provides the leading experience, nuance, and candor for building powerful, engaging, and inclusive communities. Highly recommended."

Jim Zemlin
Executive Director, Linux Foundation
“Communities are the future of business, technology, and collaboration. Jono Bacon’s experience, approach, and candor is critical reading for harnessing this future."
Mårten Mickos
CEO, HackerOne
“When people who are not under your command or payment eagerly work together towards a greater purpose, you can move mountains. Jono Bacon is one of the most accomplished experts on this."

Here's how it works...

The Community Leadership Core is a small, private group coaching experience that ensures that every quarter you are not just gaining new ground with your community...but also building powerful, productive community skills to take your community to the next level.

 Build your Roadmap

One of the biggest challenges with building a community is to get clarity on where you are and where you need to go.

At the beginning of each quarter, you fill in your Community Maturity Assessment which pinpoints exactly where you are in your community journey and what your next steps are.

What is unique about the Community Leaders Core is that this roadmap is tuned to your specific community based on where you are right now.

This ensures that executives and community staff are clearly aligned on practical targets, goals, and action.
  • Pinpoint Your Position: identify clearly where you in the maturity of your community (to help guide progress)
  • Your Next Five Steps: get clarity on your next 3 - 5 steps, complete with concrete goals.
  • Skills Scorecard: understand where your strengths and weaknesses are to grow your expertise and experience.

 Focus on Action

Too many community leaders get into a repetitive cycle of merely responding to comments and mentions and not innovating and growing their community footprint.

With our previous clarity on the roadmap...we now put it into practice and focus on incremental improvements.

This is done in a Quarterly Action Cycle...our growth engine which identifies the next 3 - 5 steps in your community which will have the most impact.

For each of these steps you will have clear training, goals, and metrics to deliver practical results and grow core skills.

This means that every quarter you are always stacking new growth engines to build new territory.
  • Action Cycles: every quarter get clarity on your next steps and how to deliver them.
  • Clear Goals: for each piece of work that you focus on, crisp goals and metrics are clearly mapped out.
  • Valuable Training: a large and growing archive of training resources, templates, and cheatsheets are available.
  • Team Alignment: action cycles help to get executives and community staff on the same page.

 Supported with Mentoring

The most powerful ingredient in the Community Leadership Core is having Jono's extensive experience "on tap."

Jono has spent 22 years working with hundreds of companies to shape one of the most comprehensive levels of community expertise in the world.

Imagine having Jono sitting over the shoulder of your community team...helping them to avoid the common pitfalls that every smart, well-meaning community manager falls into...and leading them directly to the creative insights that you can only get from years of experience.

We do this in LIVE group-coaching sessions focused on strategy, tactics, problem-solving, mindset and more.

In these sessions you don't just learn from Jono, but you also unlock the expertise, insights, and experience of the broader group...and we all come together to help each other succeed.
  • LIVE Coaching: join weekly LIVE coaching sessions delivered by Jono and others.
  • Student Pods: join smaller student pod sessions where you show up for each other to support your success.
  • Monthly Mindset: join special LIVE sessions focused on building discipline, mindset, and leadership capabilities.
  • Unlimited Email Access to Jono: the door is always open for your questions or when you want feedback.
  • Private Community: join our private community on Slack where you can have group or 1-on-1 discussions.

 Demonstrate real Progress

Many companies fail to measure the impact of communities, and run the risk of divesting if they can't show results.

The Community Leadership Core puts measurable impact at the center of the program, focused on three key areas:
  • Maturity: how well does your community serve your members?
  • Skills: what are the community capabilities in your team?
  • Execution: what is the output of the team?
All three of these areas is tracked each quarter so you can see concrete progress, not just with your community, but also with the growth and experience of your team.

This makes measuring the overall impact and ROI of community easier...and makes it easier to celebrate the wins and strengthen the weaknesses.
  • Community Maturity: get regular clarity on your progression in the 4 stages of community maturity.
  • Community Capabilities: clearly identify the progression of community skills over 6 key areas.
  • Rapid Reports: use the Rapid Reporting Framework to showcase insights and issues to colleagues and teams.
  • Executive Expectations: be able to easily summarize progress and results to your executive team.
Nat Friedman
"If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon."

Jamie Smith
Former Deputy Press Secretary
“If you want to unlock the power of collaboration in communities, companies, and teams, Jono should be your tour guide."
Paul Salnikow
"Jono has proved invaluable by delivering senior-level mentoring to my team, working with us, as we designed and delivered ‘The Executive Centre Community’ for our 19,000 executive members."

This is a private, invitation-only place

A core goal of the Community Leadership Core is to ensure that we curate an incredible group of passionate, professional community leaders who don't just to do good work..but do amazing work.

With this in mind, we are careful about who we accept into the program. Not only do we want people who will get a lot of value...but importantly, we want to welcome people who will bring a lot of value too.

Here's what we are looking for...

Your Company

Product(s) that people love

You have quality product/service(s) that people love that you want to build a community around.

Community is a priority

Delivering a world-class community is a priority for your business and you are committed to drive community success.

Staffed and resourced

You have at least one full-time staff member assigned to your community and they have the needed time and resources.

You & Your Team

Passionate and pragmatic

You see huge potential in your community and you are focused on action and measurable results.

Committed to the journey

This is going to be a rocky journey at times, and you are in it for the long haul...even when it gets tough.

Open to fresh ideas

You are open to new and challenging ideas, and you are comfortable with learning from failure.

...also, here we show up for each other.

The Community Leadership Core is not a one-way street.

This isn't place where you just show up and consume value.

Instead, it is a place where we all come together to learn, grow, and support each other. We celebrate our successes together and confront and learn from our failures together. We are all working on our own communities, but we do it in a collaborative environment to bring the best of everyone's insight to the surface.

As such, we are excited to welcome people who:








Jono Bacon

Jono has been building communities now for over 22 years. He has worked with over 200 businesses to help them build productive communities...from early-stage startups to Fortune 500 companies.

He is the author of five books, including the award-winning 'People Powered' (Harper Collins) and 'The Art Of Community' (O'Reilly) and he writes for Harvard Business Review, Forbes, and others.

He is the creator of the 'Community Experience Masterclass' and the 'Community Ignition Workshop' where he has trained hundreds of students in how to build communities. This includes people from a broad range of industries including tech, consumer, fitness, gaming, entertainment, medicine, non-profits, and more.

 Jono is also an active advisor and investor in numerous companies and funds (including Redpoint, Heavybit, Boldstart, AlienVault, HackerOne, and many others.)

Extensive Experience

Previously led community at:

Clients include:

Investor and advisor with:

Featured in:

Kevin Scott
“Jono Bacon provides timely insight into what makes us tick as humans, and how to build richer, stronger technology communities together.”
Marie Dodson
“Jono has a true diversity of insight that spans community strategy, organizational design, leadership, developer workflow, infrastructure, and more. He is able to combine forward-facing strategy with pragmatic tactical delivery. "

Ali Velshi
“Harnessing the collaborative power of communities is critical not just to the success of our businesses, but also for our democracy. Jono provides the clear blueprint for producing that success.”

Jamie Hyneman
Co-Creator/Host, Mythbusters
“If you don’t like herding cats but need to build a community, you need to listen to Jono Bacon.”

Billy Cina
“Jono sets the record straight about what product-related communities are, and the impact you can expect.”
Jim Whitehurst
“Jono is an expert at integrating the potential of communities with businesses. ”

Ben Uretsky
Co-founder, DigitalOcean
"Community is fundamental to DigitalOcean’s success, and helped us build a much deeper connection with our audience and customers. Jono provides a simple, pragmatic recipe for doing this well."

Juan Olaizola
Chief Operating Officer, Santander
"Communities are a powerful component in digital transformation, and Jono Bacon provides the formula."

Dries Buytaert
Founder, Drupal and Acquia
"Jono demystifies the art and science of how to build communities that work."



  • Are you ready to stop the overwhelm and get *clarity* on exactly what the steps are you need to take next?
  • Are you ready to start getting momentum by working *with* me, as we outline, craft, launch and scale your community?
  • If this sounds like you, reserve your seat now.
Includes full access for up to three colleagues.
  • Live Hands-On Training, Coaching, and Q&A Sessions
  • Unlimited Email Q&A and Support During the 10 Week Program
  • Access to Bonus Trainings, Content, and Worksheets
  • Includes: Activities, Worksheets, Cheatsheets, and Resources
  • Includes: Additional Spot Rewards (inc. Training and 1-on-1 Free Consulting)
  • Includes: Access to Private Student Community
  • Includes: Over $2000 of Included Bonuses, Discounts, and Offers
  • Includes: Certificate of Completion (which you can add to your resume, website, and LinkedIn profile)
  • Full Access to all Trainings, Resources, and Community after the Class Completes

Hey, you got questions?

We Got Answers!

What is the criteria for joining?

You can find out more above about the criteria for your company to participate in the Community Leadership Core.

Who is eligible to join?

Anyone who meets the above criteria is welcome to apply to join the Community Leadership Core.

How often are the LIVE sessions?

Our live coaching sessions take place on Zoom and vary from 60 to 90 minutes for each session.

When do the LIVE sessions happen?

The majority of LIVE sessions are in the mornings, Pacific USA time.

Is 1-on-1 Q&A and coaching included?

Absolutely! As a member, you have direct access to Jono whenever you have questions. We want to ensure you always feel you have plenty of access to ask questions and solve problems.

Which members of my company can join?

Your registration includes one community staff member and one executive/leadership member. If you want to add more team members, please get in touch.

How do I ask another question that isn't answered here?

Simple! Just click the button below to send me an email - happy to discuss any questions you have!
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