SO, YOU NEED YOUR COMPANY TO PAY FOR YOUR PLACE...

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Email Summary

To make this easier for you, you can find an email template you can use to share the overall value of the Community Experience Masterclass.
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Hey,

I just wanted to provide some of the reasons why I believe the Community Experience Masterclass from Jono Bacon is worth our investment of $1995.

To provide some context, the purpose of the masterclass is to 'build a new community or optimize an existing community in 10 weeks'.

It is led by Jono Bacon, who has over 22 years of experience building communities, having led community at Canonical, GitHub, and XPRIZE, who is the author of 'People Powered' and 'The Art of Community', and who has worked with over 300 companies including AirBnb, HackerOne, Microsoft, Niantic, and many others.

Here are the reasons I feel this would be a worthwhile investment:

 * Clarity Of Focus - Jono has built hundreds of communities, including communities in our space. His guidance and direction of what works and get results will be invaluable. Otherwise, we run the risk of too much time-consuming and expensive experimentation.

 * Getting Results Faster - one thing I am worried about is how long it takes to assemble best practices in community management from videos, books, articles, and more. Jono has packaged up his methodology into a 10 week program with clear training, activities, workbooks, cheatsheets and more...and I think this will be a faster way for us to spin up the skills we need.

 * Greater Weekly Efficiency - one element of the masterclass that is very attractive are the "workflows" Jono teaches covering content creation, building engagement, growth, metrics analysis/reviews, and more. We could try to build these workflows ourselves, but I suspect they will be slower and more inefficient, rather than starting with Jono's workflows garnered from his extensive experience.

 * Reducing Community Risk - one thing that worries me is the risk of a community failure. This can result in frustrated members, a bad experience, and a bad reflection of our brand. A key element of Jono's masterclass is in mitigating risk, and I think this will be invaluable to ensure we optimize for success.

 * Hands On - the masterclass is delivered via live training sessions on Zoom where Jono will answer questions (which are all recorded) and there are also working sessions where we ask questions, gather feedback, and test ideas. I think this will be very helpful in aligning Jono's approach to our goals in an environment where we don't just learn, but we implement and grow.

 * Part of a Cohort - one of the most interesting elements of the masterclass is that we will be part of a broader group of students where we can learn and grow together. I think this can be a great source of other ideas and input (and motivating and cheering each other on.)

 * 1-on-1 Access to Jono - included in the masterclass is unlimited 1-on-1 email access to Jono (where he often responds with video responses). Given his extensive experience, I believe being able to get his input on our work will be invaluable (and much cheaper than hiring him as a consultant.)

Overall, I feel the $1995 will be very worthwhile in providing clarity on what we should focus on, how to get results faster, how to deliver better operational efficiency, and reduce risk.

While I would join the live sessions, all of the material is recorded and available in a student dashboard, and we never lose access to it after the 10 week program ends.

What's more, Jono has a generous refund policy - if we work through the masterclass and we are not satisfied, he will provide a full refund.

Hope this was useful. Let me know if you have any other questions.

Would you be happy for us to invest in this masterclass? I know it feels up quickly...so I would like to reserve a place soon if you are happy for us to proceed.

Thanks!

What people are saying about the
Community Experience Masterclass...

Gabriel Peragine
TECHSOFT 3D
"I wasn’t very confident how to approach building a brand new community from scratch. Jono gave me the tools I needed to better be able to build and evaluate my community. This course empowered me and gave me the confidence to move forward with building the type of dynamic engaging community that I want to build."
Jerry Tan
OPENATOM
"The Community Experience Masterclass was very helpful! Jono designed it with all his experience and heart, and it covers the many core elements of community building. We learned to build our communities and had a lot of fun in the student community to share stories, ask questions, and more. Thanks, Jono, for bringing us such a great class!"
Annetta Ferreri
COMBYNE
"I started the class with almost zero knowledge about how to create successful communities, and  Jono's advice was extremely valuable. I enjoyed learning about all the steps to create a community and  the analysis about what members need and want. I know what I have learned will help me in what I work on in the coming months."
"It doesn’t take long to be bombarded by “experts” on the internet, and the online community space is no exception. But Jono is the real deal. I started the class with an interest in creating an online community for higher education professionals but had no idea where to start or how to do it. Jono walked us through the process step-by-step. I appreciated that this is a live, interactive course, not one that is pre-recorded and set on auto-pilot. Jono showed up for the weekly classes, shared relevant content, and walked us through each step to create a community. He also led weekly Q&A sessions, which were great for asking questions, getting feedback, and learning from others in the group. Jono is a great instructor – prepared, knowledgeable, approachable and generous in sharing his expertise."
Judith Brauer
NATIONAL INSTITUTE FOR THE STUDY OF TRANSFER STUDENTS

What people are saying about Jono...

Kevin Scott
CTO, MICROSOFT
“Jono Bacon provides timely insight into what makes us tick as humans, and how to build richer, stronger technology communities together.”
Billy Cina
CEO, MARKETING ENVY
“‘Jono sets the record straight about what product-related communities are, and the impact you can expect.”
Jim Whitehurst
PRESIDENT, IBM
“Jono is an expert at integrating the potential of communities with businesses. ”

Paul Salnikow
CEO, THE EXECUTIVE CENTRE
"Jono has proved invaluable by delivering senior-level mentoring to my team, working with us, as we designed and delivered ‘The Executive Centre Community’ for our 19,000 executive members from across our 115 Asia-Pacific locations."
Marie Dodson
VP, NASDAQ BRAND STUDIO
“Jono has a true diversity of insight that spans community strategy, organizational design, leadership, developer workflow, infrastructure, and more. He is able to combine forward-facing strategy with pragmatic tactical delivery. "
Ali Velshi
ANCHOR, MSNBC
“Harnessing the collaborative power of communities is critical not just to the success of our businesses, but also for our democracy. Jono provides the clear blueprint for producing that success.”