Build Your Movement

Deliver communities of raving fans faster, smarter, and with clear, consistent results.





Nat Friedman
"If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon."

Jamie Smith
Former Deputy Press Secretary
“If you want to unlock the power of collaboration in communities, companies, and teams, Jono should be your tour guide."
Paul Salnikow
"Jono has proved invaluable by delivering senior-level mentoring to my team, working with us, as we designed and delivered ‘The Executive Centre Community’ for our 19,000 executive members."

Do you want a serious competitive advantage?

AirBnb. Fitbit. Lego. Want to know what they all have in common?...

...they have all created communities jam-packed with passionate customers and users. Their members provide support, create content, run events, and cheer each other on. This all generates amazing levels of brand loyalty.

The benefits are compelling...

A powerful competitive advantage in the market

Customers demand a relationship with the brands they love. A community is a hub for powerful, productive, interactive relationships with your customers.

Reduce the cost of support and expand availablity

A community provides an incredible place for community members to provide help, support, and mentoring to other members and help them be successful.

Benefit from a community of content creators

Passionate community members create value. They create tutorials, blog posts, videos, events, and more...all of which support your product and brand.

Real customer relationships you can harness

Your community members want you to be successful...and they are a constant source of feedback, beta product testing, and other valuable input and feedback.

More authentic brand recognition

When you build a community., build a movement...and movements are incredible vessels for brand growth across a variety of industries and geographies.

Easier (and more exciting) recruiting

When you have a passionate community that experiences amazing value...they often dream of working for your company. This makes finding top talent much easier.

Jono Bacon

Jono has been building communities now for over 22 years. He has worked with over 200 businesses to help them build productive communities...from early-stage startups to Fortune 500 companies.

He is the author of five books, including the award-winning 'People Powered' (Harper Collins) and 'The Art Of Community' (O'Reilly) and he writes for Harvard Business Review, Forbes, and others.

He is the creator of the 'Community Experience Masterclass' and the 'Community Ignition Workshop' where he has trained hundreds of students in how to build communities. This includes people from a broad range of industries including tech, consumer, fitness, gaming, entertainment, medicine, non-profits, and more.

 Jono is also an active advisor and investor in numerous companies and funds (including Redpoint, Heavybit, Boldstart, AlienVault, HackerOne, and many others.)

Extensive Experience

Previously led community at:

Clients include:

Investor and advisor with:

Featured in:

Nithya Ruff
Senior Director, AMAZON
“Jono Bacon provides the leading experience, nuance, and candor for building powerful, engaging, and inclusive communities. Highly recommended."

Jim Zemlin
Executive Director, Linux Foundation
“Communities are the future of business, technology, and collaboration. Jono Bacon’s experience, approach, and candor is critical reading for harnessing this future."
Mårten Mickos
CEO, HackerOne
“When people who are not under your command or payment eagerly work together towards a greater purpose, you can move mountains. Jono Bacon is one of the most accomplished experts on this."

Industry Leading Services

Every client is different. Every community is different. I tune my engagements to each individual client and needs.
Here are some common examples of how I serve my clients.

New Community Launches

Building and launching a new community can be challenging.

I help you build a community and launch with a manageable set of guardrails and weekly activities to drive the community results you want.

Executive Coaching & Advising

Do you want to ensure you and/or your leadership team are on the right track?

I provide leadership coaching not just in how to build powerful ecosystems, but also harnessing my 22+ year experience in managing and growing teams and businesses.

Community Optimization

Do you have a community that isn't delivering enough value?

I analyze and optimize communities that are not performing, and deliver training, mentoring, and guidance to make those changes stick.

Team Mentoring & Training

World-class communities are driven by world-class teams.

I provide pragmatic mentoring and training to ensure your team members not only have the right skills, but are also getting feedback on their work and problem-solving.

World-Class Quality and Service

I pride myself on my work and delivering the very best service, experience, and value that sets all of my clients up for success.

Industry Leading Guidance

I bring industry-leading guidance from 22+ years of building a wide range of communities across different industries.

A Core Focus on Value

My #1 goal is to deliver significant value pro-actively with my clients via guidance, recommendations, mentoring, and more.

Pragmatic Recommendations

I provide pragmatic guidance you can put into action at both at strategic and tactical level to deliver results.

Internal Skills Development

Throughout my work I will help to build repeatable skills and methodologies into your internal teams.

End To End Focus

I focus on the long view and provide recommendations that span the full lifecycle of a community / organization.

Networking and Engagement

I have an extensive network, and I will always strive to provide connections and introductions where appropriate.

Full and Frank Feedback

I will always provide full and frank feedback, and I appreciate the same so we can always deliver quality work together.

A Relationship That Evolves

I focus on the relationship level, not just the engagement level and strive to to add value even when our engagement ends.


Clear, validated service in the market

Kevin Scott
“Jono Bacon provides timely insight into what makes us tick as humans, and how to build richer, stronger technology communities together.”
Marie Dodson
“Jono has a true diversity of insight that spans community strategy, organizational design, leadership, developer workflow, infrastructure, and more. He is able to combine forward-facing strategy with pragmatic tactical delivery. "

Ali Velshi
“Harnessing the collaborative power of communities is critical not just to the success of our businesses, but also for our democracy. Jono provides the clear blueprint for producing that success.”

Jamie Hyneman
Co-Creator/Host, Mythbusters
“If you don’t like herding cats but need to build a community, you need to listen to Jono Bacon.”

Billy Cina
“Jono sets the record straight about what product-related communities are, and the impact you can expect.”
Jim Whitehurst
“Jono is an expert at integrating the potential of communities with businesses. ”

Ben Uretsky
Co-founder, DigitalOcean
"Community is fundamental to DigitalOcean’s success, and helped us build a much deeper connection with our audience and customers. Jono provides a simple, pragmatic recipe for doing this well."

Juan Olaizola
Chief Operating Officer, Santander
"Communities are a powerful component in digital transformation, and Jono Bacon provides the formula."

Dries Buytaert
Founder, Drupal and Acquia
"Jono demystifies the art and science of how to build communities that work."



  • Are you ready to stop the overwhelm and get *clarity* on exactly what the steps are you need to take next?
  • Are you ready to start getting momentum by working *with* me, as we outline, craft, launch and scale your community?
  • If this sounds like you, reserve your seat now.
Includes full access for up to three colleagues.
  • Live Hands-On Training, Coaching, and Q&A Sessions
  • Unlimited Email Q&A and Support During the 10 Week Program
  • Access to Bonus Trainings, Content, and Worksheets
  • Includes: Activities, Worksheets, Cheatsheets, and Resources
  • Includes: Additional Spot Rewards (inc. Training and 1-on-1 Free Consulting)
  • Includes: Access to Private Student Community
  • Includes: Over $2000 of Included Bonuses, Discounts, and Offers
  • Includes: Certificate of Completion (which you can add to your resume, website, and LinkedIn profile)
  • Full Access to all Trainings, Resources, and Community after the Class Completes

Hey, you got questions?

We Got Answers!

What kind of consulting do you provide?

I help you (1) build a clear community strategy, (2) train crisp tactical skills, and (3) provide feedback and guidance in execution and optimization.

Will you build a community for us?

No. Outsourcing community just doesn't work. Your members want to engage with you and your team, and I help businesses build skills and results.

Which industries do you work with?

I don't limited which industries I work with, and I have had clients in software, consumer, hardware, services, pharma, financial services, and more.

Do I need an existing community?

No. I often work with clients who want to optimize an existing community, build crisp engagement and work, and get better, more predictable results.

Do work with building internal communities?

Absolutely. I have worked with many clients to help them build an optimize internal employee communities as well as communities of practice.

Do you work with technical communities?

Yes. I cut my teeth in my career in deep technical communities and have worked with open source, cloud, hardware, blockchain, and other clients.

What resources do I need?

You will need a dedicated community manager to own your overall community program. However, I often work with clients before they have hired a community resource, and I can help with hiring.

Will you help me recruit community staff?

I am not a recruiter, however, I often help my clients put together role descriptions, recommend good potential candidates, and interview and provide feedback on candidates.

How do I ask another question that isn't answered here?

Simple! Just click the button below to send me an email - happy to discuss any questions you have!
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