Build your  movement.
FREE SIGNED BOOK: An industry-tested recipe for building a thriving community around your products, services, and business.
How Communities Can Supercharge Your Business, Brand, and Teams

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Get access to 3 training sessions, including my blueprint for building communities, my pre-nurture approach, and more.

"If you want to unlock the power of collaboration in communities, companies, and teams, Jono should be your tour guide and ‘People Powered’ should be your map." - Jamie Smith, Former White House Press Secretary

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Want to build a community of raving fans and customers?

Use a blueprint formed from 22 years+ of experience.

This isn't just a high-level idea.
It is a practical recipe.

In 2006 I joined a company called Canonical to grow a community around a relatively new project called Ubuntu.

While I had been building communities for years....I was tasked to grow a global movement. This would eventually balloon to a community of hundreds of thousands of contributors and 50 million+ users.

Six months after I joined I got an incredible email from a kid called Abayomi in Africa...

...he told me that he would perform chores around his village to earn money and then at the weekend he would walk 2 hours to his local town.

He would spend the money he earned to buy an hour's worth of Internet time...and he would use this time to participate to the Ubuntu community...to create software and content, help people solve problems, and more...

...and then, he would walk 2 hours back home.

His email gushed with how much he loved the community, how empowered he felt, and how his dream was to have a job working with Ubuntu.

And That's When It Struck Me...

...for Abayomi, he felt part of something...something bigger than himself...and he wanted to make a difference. He felt part of a movement.

Abayomi is not alone...hundreds of companies have built incredible communities, filled with passionate, devoted fans who help each other, grow the brand, create content, build technology and more...

...but hundreds of companies have failed...delivering communities that are just boring lists of questions that ultimately dry up because no-one comes back.

The secret is to focus on a constant drip-feed of value...

...to create a place where your members don't just have your product in common...but where they solve problems together, share their wisdom, collaborate together, and cheer each other on with their goals.

When done right, you can get amazing results, and there are many examples:

Fitbit have built a community of over 2 million fitness fans...

Kubernetes built a community of thousands of developers, documentation-writers, and users who deploy software to the cloud...

StarCitizen raised over $150million in funding from their community...

GitLab built a community of thousands of contributors and millions of users, which eventually led to their IPO...

HITRECORD provide a place where community members create movies and videos...many of which have showcased at Sundance...

Sounds pretty awesome, right?

Well, if you have a great product or mission...and you are willing to roll up your sleeves and get to work...you can do it too, and my book...'People Powered'...shows you how to get started.

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The powerful, open platform for communities of all kinds
From companies to creators, thousands trust Discourse as the place to build flourishing, civilized communities

"I wrote all over the margins."

See what others are saying...
"Changed My Business!"
"This book gave me encouragement that I can follow a plan to create communities to make work more fun and to "get more brains in the game" as Jack Welch would say.”

 - Justin Qualler, Amazon Review
"Finally Have A Blueprint"
"Take the time and read what Jono has spent years refining and learn from his hard won lessons as a practitioner in the field at some of the most successful community orientated companies in the technology industry." - Rose Barrett, Amazon Review
"Game-changing Book!"
"As someone who deals with communities and community growth every day, I absolutely and wholeheartedly recommend this book. It offers both practical and theoretical advice. Well worth the money and your time to read!" - Joshua Shultink, Amazon Review

Here's Who This Works For

This works if you want to build any online or in-person community,  including:

Featuring some incredible contributions...

In addition to Jono Bacon's 22+ years of experience and having worked with hundreds of companies to build communities, here are some other contributors to 'People Powered':
Peter Diamandis
Founder of XPRIZE, Singularity University, and best-selling author.
Joseph Gordon-Levitt
Emmy Award winning actor and founder of HITRECORD.
Jim Zemlin
Executive Director of The Linux Foundation.
Ali Velshi
Anchor on MSNBC
Mike Shinoda
Co-founder of Linkin Park
Jim Whitehurst
Prev. President of IBM and
CEO of Red Hat.

...and featuring a range of real-world case studies:

Industry Recognized Expertise

Kevin Scott
CTO, MICROSOFT
“Jono Bacon provides timely insight into what makes us tick as humans, and how to build richer, stronger technology communities together.”
Billy Cina
CEO, MARKETING ENVY
“‘Jono sets the record straight about what product-related communities are, and the impact you can expect.”
Marie Dodson
VP, NASDAQ BRAND STUDIO
“Jono has a true diversity of insight that spans community strategy, organizational design, leadership, developer workflow, infrastructure, and more. He is able to combine forward-facing strategy with pragmatic tactical delivery. "

IF YOU READ THIS FAR, HERE'S MY

INVITATION

  • Are you ready to stop the overwhelm and get *clarity* on exactly what the steps are you need to take next?
  • Are you ready to start getting momentum by working *with* me, as we outline, craft, launch and scale your community?
  • If this sounds like you, reserve your seat now.
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1995
Includes full access for up to three colleagues.
  • Live Hands-On Training, Coaching, and Q&A Sessions
  • Unlimited Email Q&A and Support During the 10 Week Program
  • Access to Bonus Trainings, Content, and Worksheets
  • Includes: Activities, Worksheets, Cheatsheets, and Resources
  • Includes: Additional Spot Rewards (inc. Training and 1-on-1 Free Consulting)
  • Includes: Access to Private Student Community
  • Includes: Over $2000 of Included Bonuses, Discounts, and Offers
  • Includes: Certificate of Completion (which you can add to your resume, website, and LinkedIn profile)
  • Full Access to all Trainings, Resources, and Community after the Class Completes

Here's what is inside the book...

A sneak peek of what you will learn

Section 1: Foundational Principles

  • ‘’The Five Foundational Community trends’’ and how staying ahead of them can help you build impressive communities just like Salesforce, Lego, Procter & Gamble, Nintendo and more. (Page 7)
  • The Psychological Blueprint for increasing member retention, creating an infectious level of enthusiasm and commitment that shapes a mature, valuable community. (Page 16)
  • Why the technology platform you use for your community is one of the last things you should consider... (Page 30)
  • The Bacon Method - The 10 step approach for building a successful community growth strategy (skip one and failure is inevitable). (Page 32)
  • Why you should ALWAYS start with your vision and how to align it with your business goals. (Page 41)

Section 2: Creating Your Community

  • Community Engagement Models that allow you to build a community so you achieve your specific goal - whether it is increasing awareness, sales, improving your product or creating a support forum (and how to pick the right models!) (Page 61)
  • The Executive Director of the Linux Foundation, Jim Zemlin, reveals a common mistake, which will sabotage your community before it’s even born (and how to avoid it) (Page 74)
  • The one ingredient that makes or breaks communities even if your power tools - the technology platforms, content, marketing, social media - are on point. (Page 78)
  • The SCARF model for understanding why members of your community behave the way they do, so you can fine-tune their automatic behaviors for ‘autopilot community growth’. (Page 104)
  • How To Create Accurate Audience Personas FAST without overcomplicating EVERYTHING, so you know exactly where to find new members (and how to engage existing segments.) (Page 108)
  • The Community Participation Framework, which gives you a crystal clear roadmap for building a community and includes every step from effective onboarding to acquiring core members. (Page 128)

Section 3: Growing and Optimizing

  • How to define and measure your success with tangible metrics, so you can consistently grow your community without getting stuck in the weeds (Page 155)
  • The Ten Culture Cores that will raise your community’s engagement, productivity and work satisfaction, so you can reach your growth goals faster. (Page 182)
  • The anatomy of crafting incentives that make your members produce tangible content, materials and skills. (Page 213)
  • Gamification for boosting participation and engagement. (Page 232)
  • How to organize in-person events which build trust, and result in more focused and efficient collaboration - without wasting resources and time. (Page 237)
  • How To up-level your community members’ skills, so your community becomes more valuable and enticing to new members. (Page 243)
  • How to implement the strategy you’ve laid out, hire the right people to deliver it, and build unstoppable organizational capabilities. (Page 261)
  • Resources to stay consistently updated on the latest ways to build, nurture and grow thriving communities. (Page 274)

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The powerful, open platform for communities of all kinds
From companies to creators, thousands trust Discourse as the place to build flourishing, civilized communities

Sounds like it could be helpful?

Let's make it happen.

I'd like to send you a FREE signed copy of my hardcover book to your doorstep, ASAP.
So, WHO IS THIS GUY?

Jono Bacon

Jono has been building communities now for over 22 years. He has worked with over 200 businesses to help them build productive communities...from early-stage startups to Fortune 500 companies.

He is the author of five books, including the award-winning 'People Powered' (Harper Collins) and 'The Art Of Community' (O'Reilly) and he writes for Harvard Business Review, Forbes, and others.

He is the creator of the 'Community Leadership Core' and 'Community Experience Masterclass' where he has trained hundreds of companies and people in how to build communities.

This includes people from a broad range of industries including tech, consumer, fitness, gaming, entertainment, medicine, non-profits, and more.

 Jono is also an active advisor and investor in numerous companies and funds (including Redpoint, Heavybit, Boldstart, AlienVault, HackerOne, and many others.)

Extensive Experience

Previously led community at:

Clients include:

Investor and advisor with:

Featured in:

OK, what is your refund policy?

It is pretty simple. I will send you a FREE hardcover signed edition of 'People Powered' and you will cover the shipping ($9.95).

If you get the book and you are not completely happy, just send an email to [email protected] and request a refund and you can keep the book. Easy!
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