NEW LIVE MASTERCLASS

ZERO TO COMMUNITY
IN 12 WEEKS

Your mission - if you choose to accept it - is to create and launch a new community for your business in just 12 weeks that delivers an amazing customer experience, grows brand loyalty, and supercharges your customers to be advocates for your products and brand.
LIVE AND ONLINE FROM

8th March 2022 - 31st May 2022

(LIVE classes take place at 10am Pacific)
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FEATURED IN:

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Applications are now closed

“If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon.”

-- Nat Friedman, CEO of GitHub

DO YOU SEE THE POTENTIAL OF COMMUNITY AND WANT TO

TAKE ACTION?

Hey, I am Jono.

So, you have a software product or service...

Your product is awesome...and you know how much value it can bring to existing and future customers, but let's be honest, it is a competitive market out there...

So, how do you not just compete, but also build an incredible relationship with your customers so they love your product, your company, and become your biggest fans?

Well, just imagine the competitive advantage of having an army of enthusiastic community members...

...these members are part of a community and platform that you own...who not only experience enormous value, but where they reciprocate and create value...

...they help other customers solve problems, they create and publish content, speak at your events, and feel genuinely invested in your product and company's broader success.

Sounds pretty awesome, right?

But how do you create this incredible experience?

I have been building communities for over 20 years. I have worked with global brands including AirBnb, Microsoft, Intel, Google, Niantic, GitHub, and many others to help them shape communities that their customers and users love. I have also written two best-selling books about building communities, 'People Powered' and 'The Art of Community'.

Normally I work with my consulting clients 1-on-1, but I want to have a broader impact beyond just the people who can afford my consulting fees, and this is why for the very first time, I am launching a live 12-week masterclass.

This masterclass will enable you to go from nothing to a fully launched community in just 12 weeks...with everything you need to deliver an engaged, enthusiastic community.

Because this is the first time I am running the class and I am still working out the details, I am limiting this first class to a very small cohort of students, and I am also charging a discounted price.

Because of this limited availability, I am running an application process for those companies interested in joining the masterclass.

I hope you are interested in joining me and launching your community in 12 weeks!

VERY LIMITED CLASS SIZE FOR THIS FIRST MASTERCLASS

“In my profession, building networks is all about nurturing relationships for the long term. Jono Bacon has authored the recipe how to do this, and you should follow it.”

-- Gia Scinto, Head Of Talent, YCombinator

EVERYTHING YOU NEED TO LAUNCH YOUR COMMUNITY IN 12 WEEKS

HOW IT WORKS

Across the 12-week program we will work through the following modules and sessions, in a live, collaborative environment...

- MODULE 1 -

Designing an Irresistible Minimum Viable Community

Want to know the main reason communities fail and why online forums and channels sometimes sit empty? They simply don’t offer enough value to give people an irresistible reason to join.

In this first module, we get crisp and clear on exactly who your target audience is, what they want, and how we can not just provide incredible value to them, but to exceed their expectations so they start their journey to being superfans for your product and business.

We do this by building our Minimum Viable Community...a clear blueprint of exactly what we will offer our community members. This blueprint provides a clear set of guardrails to ensure that everything we create later in the program has a strong foundation to set you and your business up for maximum success.

SESSION 1

The Community Launch Blueprint

We map out our 5-step journey to design, create, and launch our community that current and future customers are going to love.

SESSION 2

Banish the
Boring

Everything starts with value, and we will create an irresistible community value proposition that gets people through the door.

SESSION 3

Know Your
Audience

We design our ideal community persona, which will guide our future content, engagement, incentives, and more.

SESSION 4

Commit to Success

We now create our Zero to Community launch plan and timetable, and now it is time to fill in the blanks.

- MODULE 2 -

Building Your Community Home

In this module we take our Minimum Viable Community blueprint and transform it into a real community you can see and touch. We not only create the online home for your community, but also the attractions that will pull your future members in and keep them engaged.

People simply don’t wake up in the morning and think, “I am going to go and answer questions on the Internet”. They show up in a community so they can RECEIVE a benefit, and then we convert them into people who can CREATE a benefit to others.

This module will not only remove the guesswork in delivering your community platform, but it will provide a clear checklist you can follow every week to ensure you are providing the very best community experience possible.

SESSION 5

Home is Where the Awesome Lives

We will create and configure our brand new Discourse platform, which will be the home for our community.

SESSION 6

What Does This Button Do?

We take a crash course in how Discourse works and how to use many of the amazing features included in it.

SESSION 7

Hook #1:
Content

People don't wake up in the morning and come to communities. They come for a reason, and good content is critical.

SESSION 8

Hook #2:
Conversations

Here we create conversations that tap into the amazing insights and experience of your members, and get them used to chatting.

SESSION 9

Hook #3:
Carrots

To keep our members coming back, we design some incredible incentives and rewards that motivate action and loyalty.

- MODULE 3 -

Building and Delivering Your Community Launch Plan

Now we have a irresistable community ready to roll, it is time to kick the doors open and bring in your members. Sounds scary, right?

Well, don’t worry. In this module you will lower yourself into the warm water gradually by launching a limited beta community and using this gather vital feedback and build the early foundational relationships in your community. We will then use this feedback and these relationships to make improvements in preparation for our full launch.

This means that you can launch your community with the confidence you are offering enormous value to your members that you have tested, and you will completely avoid launching a ghost town with nothing but crickets. Instead, your new audience will be excited and ready to dive in.

SESSION 10

Let's Take Things
Easy

With our community machine ready to roll, we now start with an Early Adopter Launch to start small, get feedback and optimize.

SESSION 11

Keep Them
Coming Back

Learn the 6 step weekly checklist to keep your new community members coming back to your community every week.

SESSION 12

"If you ain't measuring it, it doesn't exist."

The only way to grow is to measure and improve. Discover the five critical community metrics, how to read them, and how to grow.

SESSION 13

Go Big or Go Home

With our Early Adopter initiative complete, now we map out our full launch to share our community with the broader world.

- MODULE 4 -

Taking Your Community to the Next Level

With your community now fully launched, the real fun begins!

As your members join, we are going to start gathering all kinds of insights and data, and we will use this valuable information to make lots of tiny incremental improvements to tune our community machine to perfection.

This module provides a clear roadmap to not just evolve and improve your community for your members, but to also start expanding your relationship with your members so they can become more involved in creating value themselves in the community.

As we bring the Zero To Community In 12 Weeks program to a close, you will now have not just launching your community successfully, but you will also have everything you need to continue to grow and evolve it every month.

SESSION 14

Bums On Seats

Learn how to promote and build growth in your community across social media, content, paid ads, and more.

SESSION 15

In It Together

Building relationships with your new members is critical, and here we walk through exactly how to build lasting relationships.

SESSION 16

Live and Let Live

Learn a powerful way to run live events that bring your members together for fun, interactive, educational experiences.

SESSION 17

Evolve and Scale

As we bring the masterclass to a close, leave with a monthly checklist designed to keep your community healthy and growing.
LEARNING IS ALWAYS BETTER IN live AND TOGETHER

A Live, Hands-On, Collaborative Experience

Weekly LIVE Sessions

Every session in the masterclass is delivered live by on Zoom where you can learn, ask questions, and grow.

Weekly Q&A and Hotseats

Join additional sessions to ask questions, showcase your work, and refine your new community.

Free 4 Month Discourse Trial

Get free access to the world-class Discourse community platform for 4 months.

Your Questions Answered

Coaching When You Need It

Unlimited access to Jono via email and via the online community to get your questions answered.

Live Community Access

Join fellow students in a private community where you can solve problems and cheer each other on!

Full Access to Recordings

When the masterclass is over, you will continue to have lifetime access to all recordings and materials.

Who should come to the Masterclass?

The masterclass is designed for people who will be involved in the practical execution of designing, building, and launching your new community.

How much experience do we need?

No experience is required. The masterclass is designed for all skill levels. Any experience you do have is a bonus.

What is the time commitment?

There will be 1 - 2 hours of classes each week, and then you should plan for a few hours a week to work on the tasks to build your community.

Can I bring my colleagues to the masterclass?

When you purchase a seat you are welcome to include up to three colleagues in the masterclass. In fact, we encourage you to invite others!
SPECIAL REDUCED PRICING FOR THIS FIRST MASTERCLASS
$
1495
(Based on application approval)
  • Live Training, Coaching, and Q&A Sessions
  • Worksheets, Cheatsheets, and Resources
  • Unlimited Email Q&A During the Masterclass
  • Access to Private Student Community
  • 4 Months Discourse Trial Included

Applications are now closed

Includes a World-Class Community Platform

Included with the Zero To Community In 12 Weeks Masterclass is a FREE 4 month trial to the Discourse community platform. This has been my community platform of choice with my clients.

Discourse is a very comprehensive platform that includes every feature you will likely need for building a community now and in the future, and is highly customizable.

What's more, the platform is yours, and you will own all the data and content in it.

When the Masterclass ends, you have the flexibility to either host it with the team at Discourse (which I recommend), or you can host it yourself -- it is Open Source software, and therefore you have complete control.

Discourse features include:

  • Rich Discussion. Have conversions with embedded videos, images, formatting, social media integration, and more.
  • Sub Communities. Break your community into smaller groups based on products, topics, goals, or anything else!
  • ​Gamification and Badges. Recognize and reward your most active members.
  • Integrated Private Messaging. Enable community members to send messages privately or within groups.
  • Powerful Metrics. Track every element of your community to optimize and build growth.
  • Completely Customizable. Tune the look and feel, email content, badges, and more, all within the platform.
  • ​Support Multiple Login Providers. Enable people to log in with your account...or Google, Twitter, GitHub, and more.
  • Fully Responsive. Works perfectly across Desktop, Mobile, and Tablet devices.
  • ​Open Source Software. Get maximum flexibility over your community platform and FREE updates.
  • Plugins and API. Tune your community with plugins or integrate directly with the rich Discourse API.
 
MEET YOUR HOST & INSTRUCTOR

Jono Bacon

Over the last 20 years I have worked with hundreds of companies to help them create and grow passionate communities of users.

I used to lead community Ubuntu, GitHub, and XPRIZE, before moving on to become a consultant where I have worked with global brands including AirBnb, Intel, Microsoft, GitLab, HackerOne, and many others.

I have written two best-selling books. The first, 'People Powered' is an Amazon and Porchlight best-seller and won a Business Book Award. The second, 'The Art Of Community', is a best-seller publishing in over six languages.

I am also an active investor and advisor, with organizations including with Heavybit, Boldstart Ventures, AlienVault, Coda, and many others.

Some of the companies I have worked with:

I have been published and featured in:

Industry Recognized Expertise

Kevin Scott
CTO, MICROSOFT
“Jono Bacon provides timely insight into what makes us tick as humans, and how to build richer, stronger technology communities together.”
Billy Cina
CEO, MARKETING ENVY
“‘Jono sets the record straight about what product-related communities are, and the impact you can expect.”
Jim Whitehurst
PRESIDENT, IBM
“Jono is an expert at integrating the potential of communities with businesses. ”

Paul Salnikow
CEO, THE EXECUTIVE CENTRE
"Jono has proved invaluable by delivering senior-level mentoring to my team, working with us, as we designed and delivered ‘The Executive Centre Community’ for our 19,000 executive members from across our 115 Asia-Pacific locations."
Marie Dodson
VP, NASDAQ BRAND STUDIO
“Jono has a true diversity of insight that spans community strategy, organizational design, leadership, developer workflow, infrastructure, and more. He is able to combine forward-facing strategy with pragmatic tactical delivery. "
Ali Velshi
ANCHOR, MSNBC
“Harnessing the collaborative power of communities is critical not just to the success of our businesses, but also for our democracy. Jono provides the clear blueprint for producing that success.”

IF YOU READ THIS FAR, HERE'S MY

INVITATION

  • Are you ready to stop the overwhelm and get *clarity* on exactly what the steps you need to take next?
  • Are you ready to start getting momentum by working *with* me, as we outline, craft, launch and scale your community?
  • If this sounds like you, apply now.
SPECIAL REDUCED PRICING FOR THIS FIRST MASTERCLASS
$
1495
(Based on application approval)
  • Live Training, Coaching, and Q&A Sessions
  • Worksheets, Cheatsheets, and Resources
  • Unlimited Email Q&A During the Masterclass
  • Access to Private Student Community
  • 4 Months Discourse Trial Included

NOW THE MILLION DOLLAR QUESTION IS

ARE YOU IN?

The best time to plant a tree was 40 years ago. The second best time is today.
Now is the moment to kickstart an incredible community that will grow your brand, support your customers, and take your business to the next level.

Applications are now closed

COMPLETELY RISK-FREE FOR YOU

100% Money Back Guarantee

I always want to ensure my students get the most value possible out of my Masterclasses and courses. So, here is the deal...

If you work through the Masterclass, participate in the sessions, and complete the Milestone tasks but are not happy when the Masterclass wraps up, you will be eligible for a full refund.

Simply send me an email and we will take care of it right away!



Hey, still got questions?

We Got Answers!

Our mission is helping other people create exciting and uplifting content for their audience, and then scale their influence and income with our proven systems.

Should you have any questions, please reach out to support@jonobacon.com



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